News

Reinventing your basics (with a twist).
You know that famous question… If you were stuck on a deserted island, what one thing would you bring?  Well, ours would be a crisp, cotton button front shirt.  Why? Easy… It never goes out of style, it’s adaptable to any environment...
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Our (handmade) Typeface
The specific typeface font we envisioned for our logo was something we couldn’t download.  We wanted an original look that would be unique to our brand.  We had a typewriter font in mind; a timeless, androgynous font that could be adaptable...
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The Great (white) Shirt.
Why is the "white shirt" coined as one of the most importance pieces of clothing in your wardrobe?  Because of its versatility and elegant, timeless nature.  It is the very definition of a wardrobe staple and here are some of...
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Traditional or Deconstructed?
The choice is yours.  Our button front shirts were conceptualized to be worn two ways.  The first is the traditional, classic buttoned up the front.  The second is a more deconstructed look that allows you wrap it across your torso for a more...
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